Every artwork is imagined to have a clear message the portrayal of a given behavior or belief is an endorsement and a recommendation consumption of artwork with a given message will directly result in the behaviors or beliefs portrayed. More clear is the fact that all mainstream criticism-especially of film and television-is evangelical in form, if not in content. One of my running jokes for many years has been that all Top 40 music is effectively Christian contemporary music now American Idol confirmed the hegemony of the “praise band” vocal style. This theory underwrote the whole edifice of Christian contemporary music, which aimed to replace a particularly powerful avenue for negative messages. Portraying a behavior or describing a belief, unless accompanied immediately by a clear negative judgment, is an endorsement and a recommendation, and people who consume such messages will become more likely to behave and believe in that way. Most often, however, the analysis was more direct. The search for the “inputs” of secular artwork sometimes took a paranoid form-such as the belief in subliminal messages recorded in reverse, or in isolated frames from Lion King where smoke allegedly forms the word sex. Input, output, Your mind is a computer whose Input, output daily you must choose. Input, output, That is what it’s all about.
Input, output, What goes in is what comes out.
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