The best way to do that, is make it free to consumers and leverage the fact that NBCUniversal's sister company is a cable company and now owns Sky." "We want to create a platform that has significant scale and can scale quickly. "One of the interesting things about this that makes it different and innovative is that we'll have a big emphasis on free-to-consumer," Burke said. NBC's research showed subscribers prefer free services with low ad load, Burke said. NBC expects to make $5 per month from every user on the service from advertising, he said.
NBC will air between three and five minutes of ads per hour of programming, NBCUniversal CEO Steve Burke told CNBC. Still, the product will be free for customers of those providers, so NBC doesn't plan on any challenges when it comes to inking those agreements.īecause the service will be free for the millions of people that already subscribe to pay-TV, NBC is banking on quickly growing to 30 million or 40 million users with its service, as opposed to slowly growing a paid service and starting at zero subscribers, the person said. NBC's plans are contingent on striking deals with the largest pay-TV providers, which it hasn't yet done, the person said. Personal Loans for 670 Credit Score or Lower Personal Loans for 580 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit
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